For Lionsgate and its partner Sticky Studios, Buff PR was hired to increase visibility and manage the public relations for a promotional game that promoted Liongate’s God of Egypt blockbuster movie that was released in February 2016. The game by the same name was launched on the Apple App Store and Google Play. Later it was also released for Apple TV, PC an Mac.
Lionsgate is an industry leader in the marketing and distribution of packaged media and digital entertainment. Lionsgate’s library features all Lionsgate and Summit Entertainment theatrical films, including THE HUNGER GAMES and THE TWILIGHT SAGA: BREAKING DAWN – PART 2; Lionsgate television shows such as MAD MEN and WEEDS; and home entertainment releases for Miramax, Studio Canal, HIT Entertainment, and more. Our library contains over 15,000 titles, with such audience favorites as DIRTY DANCING, RESERVOIR DOGS, TERMINATOR 2: JUDGEMENT DAY, and the TWILIGHT and SAW franchises.
Lionsgate recently announced new distribution partnerships with A&E Networks, and now handles packaged media distribution for A&E, The History Channel, and Lifetime. Lionsgate also recently acquired CodeBlack Films, whose mission is to serve the urban market through the development of feature films, internal productions and strategic acquisitions.
Lionsgate’s home entertainment business finished the 2012 calendar year with a 9.5% market share, putting us among the top five studios. As a company, Lionsgate has maintained its longstanding industry leadership in box office-to-DVD and box office-to-VOD conversion rates, ranking #1 in both areas.
THE HUNGER GAMES and THE TWILIGHT SAGA: BREAKING DAWN – PART 1 were two of the top three DVD titles in 2012, and THE HUNGER GAMES ranked as the top digital title of 2012.
Lionsgate is committed to being an innovator – in pioneering new business models, and in creating windowing strategies to adapt to audience needs and changing viewing habits. Lionsgate strongly supports UltraViolet and other digital ownership formats.